Product design & engineering · Brandzy
Brandzy
A generative ad tool for creating, reviewing and iterating on creator-style campaign assets.
The problem
UGC is the format that converts, and the bottleneck for every performance team. Brandzy needed to generate ad creative that looks like a real creator filmed it, at the volume paid media demands to find winners.
Nyro’s role covered product design and engineering.
What we delivered
UGC generation engine
Photorealistic creator-style ads from a brief, at volume.
Variation system
Rapid creative iteration to feed the testing machine performance marketing runs on.
Brand & asset controls
Keep every generated ad on-brand and on-message.
Design consideration
Indistinguishable, on purpose
The bar was simple and brutal: if a marketer can tell it’s generated, it failed. Realism was the whole product.
The delivery
The delivery brought generation, creative variations and brand controls into a workflow for performance teams.